Published: 2010 Dezember
Buchtitel: Proceedings of the 1st International Workshop on Service Modelling and Representation Techniques - SMART 2010
Reihe: Lecture Notes in Computer Science
Referierte VeröffentlichungNote: In print.
Current findings in the field of service science have revealed many specific characteristics of service systems, but these results have not yet been fully adopted by the service engineering discipline. In par- ticular we are now aware that the value proposition of a service is not only vital for its success but also deeply depending on context and co- creation. So far, there is only limited work on considering this fact for the design of service systems. In this paper, we discuss the utilization of feature modeling, which is known from the software engineering domain, for service design. We argue that feature modeling offers considerable potential to not only represent value from diverse perspectives but also to involve service customers in participatory service design.