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Mobiles Marketing

Contact: Gunther Schiefer

Project Status: completed

Involved Persons
Michael Decker, Gunther Schiefer, Rebecca Bulander, Tamara Högler


from: 1 Januar 2003
until: 31 Mai 2005
Funding: BMWA


CAS Software AGYellowMap AGVodafone Terenci GmbH

Research Group

Business Information Systems

Area of Research

Electronic Commerce, M-business, Security, Mobile Technologies, E-business, E-business, Security, M-business, Mobile Technologies, Electronic Commerce

Publications Belonging to the Project
 - book
 - booklet
 - phdthesis
 - techreport
 - manual
 - misc
 - unpublished



Gunther Schiefer
Mobile Business, oder: Wie macht man Mobiles zum Business
Karlsruher Transfer, (30), pages 32-34, Oktober, 2004

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Rebecca Bulander, Michael Decker, Gunther Schiefer, Tamara Högler
Kontextsensitive Werbung auf mobilen Endgeräten
In Stucky, W.; Schiefer, G., Perspektiven des Mobile Business - Wissenschaft und Praxis im Dialog, pages: 19-34, Deutscher Universitäts-Verlag, DUV Wirtschaftsinformatik, Wiesbaden, August, 2005

Rebecca Bulander, Michael Decker, Gunther Schiefer, Bernhard Kölmel
Advertising Via Mobile Terminals - Delivering Context Sensitive and Personalized Advertising While Guaranteeing Privacy
In Joaquim Filipe, Helder Coelhas, Monica Saramago, E-business and Telecommunication Networks. Second International Conference, ICETE 2005, Selected Papers, pages: 15-25, Springer, CCIS, 3, Berlin, Heidelberg

Rebecca Bulander, Michael Decker, Bernhard Kölmel, Gunther Schiefer
Comparison of Different Approaches for Mobile Advertising
Proceedings of the 2nd IEEE International Workshop on Mobile Commerce and Services (WMCS '05), pages: 174-182, IEEE Computer Society, Munich, Germany, Juli, 2005

Rebecca Bulander, Michael Decker, Bernhard Kölmel, Gunther Schiefer
Advertising via Mobile Terminals
Proceedings of 2nd International Conference on E-Business and Telecommunication Networks (ICETE 2005), pages: 49-56, Reading, UK, Oktober, 2005

Rebecca Bulander, Michael Decker, Bernhard Kölmel, Gunther Schiefer
Enabling Personalized and Context Sensitive Mobile Advertising while Guaranteeing Data Protection
In Ibrahim Kushchu, M. Halid Kuscu, Proceedings of EURO mGOV 2005, pages: 445-454, Mobile Government Consortium International LLC, Brighton, UK

Michael Decker, Rebecca Bulander, Gunther Schiefer, Bernhard Kölmel
A System for Mobile and Wireless Advertising
In John Krogstie and Karlheinz Kautz and David Allen, Mobile Information Systems II (Proceedings of the IFIP TC8 Working Conference on Mobile Information Systems 2005 (MOBIS)), pages: 287-301, Springer, Leeds, U.K., Dezember, 2005

Andreas Rummert, Gunther Schiefer, Rebecca Bulander
MVNO - Aussichten des deutschen Mobilfunkmarktes
In Stucky, W.; Schiefer, G., Perspektiven des Mobile Business, pages: 97-112, Deutscher Universitäts-Verlag, DUV Wirtschaftsinformatik, Wiesbaden, August, 2005

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Bernhard Kölmel, Anatol Porak, Frank Dimpfel, Gunther Schiefer
Kontextsensitive mobile Dienste am Beispiel des Mobilmedia-Leitprojektes MoMa: Mobiles Marketing
In Stucky, W.; Schiefer, G., Perspektiven des Mobile Business - Wissenschaft und Praxis im Dialog, pages 115-126, Deutscher Universitäts-Verlag, DUV Wirtschaftsinformatik, Wiesbaden, August, 2005

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Wolffried Stucky, Gunther Schiefer
Perspektiven des Mobile Business, Mobile Business Day, Karlsruhe, 31.05.2005
Deutscher Universitäts-Verlag, Wiesbaden, August, 2005

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Gunther Schiefer, Michael Decker, Rebecca Bulander, Tamara Högler
MoMa: Mobiles Marketing - Teilprojekt MoMaTIK
Universität Karlsruhe - Institut AIFB, Karlsruhe, Schlussbericht, September, 2006

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