@Inproceedings{decker2005codafma, address = "Munich, Germany", author = "Michael Decker and Gunther Schiefer and Rebecca Bulander and Bernhard K{\"o}lmel", booktitle = "Proceedings of the 2nd IEEE International Workshop on Mobile Commerce and Services (WMCS '05)", doi = "10.1109/WMCS.2005.8", isbn = "0-7695-2391-9", month = "Juli", pages = "174-182", publisher = "IEEE Computer Society", title = "Comparison of Different Approaches for Mobile Advertising", year = "2005", }