Inproceedings969: Unterschied zwischen den Versionen
Aus Aifbportal
K (Added from ontology) |
K (Added from ontology) |
||
Zeile 1: | Zeile 1: | ||
{{Publikation Author | {{Publikation Author | ||
− | |Rank= | + | |Rank=1 |
− | |Author= | + | |Author=Rebecca Bulander |
+ | }} | ||
+ | {{Publikation Author | ||
+ | |Rank=3 | ||
+ | |Author=Bernhard Kölmel | ||
}} | }} | ||
{{Publikation Author | {{Publikation Author | ||
Zeile 8: | Zeile 12: | ||
}} | }} | ||
{{Publikation Author | {{Publikation Author | ||
− | |Rank= | + | |Rank=2 |
− | |Author= | + | |Author=Michael Decker |
− | |||
− | |||
− | |||
− | |||
}} | }} | ||
{{Inproceedings | {{Inproceedings |
Version vom 15. August 2009, 23:00 Uhr
Enabling Personalized and Context Sensitive Mobile Advertising while Guaranteeing Data Protection
Enabling Personalized and Context Sensitive Mobile Advertising while Guaranteeing Data Protection
Published: 2005
Herausgeber: Ibrahim Kushchu, M. Halid Kuscu
Buchtitel: Proceedings of EURO mGOV 2005
Seiten: 445-454
Verlag: Mobile Government Consortium International LLC
Erscheinungsort: Brighton, UK
Referierte Veröffentlichung
BibTeX
Kurzfassung
Advertising on mobile terminals is a consequential advancement of traditional methods of
advertising. In this article we will discuss the special potentials and challenges of mobile advertising
and introduce the MoMa-system as approach to enable personalized and context sensitive advertising
while guaranteeing data protection, whereas context isn’t limited to just location.
ISBN: 0-9763341-0-0
Download: Media:2005_969_Bulander_Enabling_Person_1.pdf
Weitere Informationen unter: Link
Projekt
Forschungsgebiet