Inproceedings969: Unterschied zwischen den Versionen
Aus Aifbportal
K (Added from ontology) |
K (Added from ontology) |
||
Zeile 6: | Zeile 6: | ||
|Rank=2 | |Rank=2 | ||
|Author=Michael Decker | |Author=Michael Decker | ||
+ | }} | ||
+ | {{Publikation Author | ||
+ | |Rank=4 | ||
+ | |Author=Gunther Schiefer | ||
}} | }} | ||
{{Publikation Author | {{Publikation Author | ||
|Rank=1 | |Rank=1 | ||
|Author=Rebecca Bulander | |Author=Rebecca Bulander | ||
− | |||
− | |||
− | |||
− | |||
}} | }} | ||
{{Inproceedings | {{Inproceedings | ||
Zeile 34: | Zeile 34: | ||
|Download=2005_969_Bulander_Enabling Person_1.pdf | |Download=2005_969_Bulander_Enabling Person_1.pdf | ||
|Link=http://www.icmg.mgovernment.org/euro.html | |Link=http://www.icmg.mgovernment.org/euro.html | ||
− | |||
|Projekt=MoMaTIK, | |Projekt=MoMaTIK, | ||
|Forschungsgruppe= | |Forschungsgruppe= | ||
+ | }} | ||
+ | {{Forschungsgebiet Auswahl | ||
+ | |Forschungsgebiet=M-Business | ||
}} | }} |
Version vom 15. August 2009, 12:04 Uhr
Enabling Personalized and Context Sensitive Mobile Advertising while Guaranteeing Data Protection
Enabling Personalized and Context Sensitive Mobile Advertising while Guaranteeing Data Protection
Published: 2005
Herausgeber: Ibrahim Kushchu, M. Halid Kuscu
Buchtitel: Proceedings of EURO mGOV 2005
Seiten: 445-454
Verlag: Mobile Government Consortium International LLC
Erscheinungsort: Brighton, UK
Referierte Veröffentlichung
BibTeX
Kurzfassung
Advertising on mobile terminals is a consequential advancement of traditional methods of
advertising. In this article we will discuss the special potentials and challenges of mobile advertising
and introduce the MoMa-system as approach to enable personalized and context sensitive advertising
while guaranteeing data protection, whereas context isn’t limited to just location.
ISBN: 0-9763341-0-0
Download: Media:2005_969_Bulander_Enabling Person_1.pdf
Weitere Informationen unter: Link
Projekt
Forschungsgebiet