Published: 2009 September
Erscheinungsort / Ort: Universität Karlsruhe (TH), Englerstrasse 1, 76131 Karlsruhe, Germany
Continuous optimization of value co-creation in networks of consumers and autonomous service enablers describes a major challenge to mediating platform operators. In analogy to systems theory, we propose to introduce customizable feedback loops from the service-enabling ecosystem to the service enablers via the platform operator. Relevant feedback information can be derived from analysis of network structure, service interactions, and service consumer preferences. In using our method, optimization of individual service offerings and of the network as a whole is facilitated through the platform operator, while retaining the autonomy of each service provider in the network.
Download: Media:Information-based Control of Service-enabling Ecosystems 20090924(1) TechnicalReport.pdf
Ökonomie und Technologie der eOrganisation
Keywords: Service-enabling Ecosystem, Service Value Net, Consumer Preference Cluster, Feedback Loop