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− | |Title=Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform | + | |Title=Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform |
|Year=2010 | |Year=2010 | ||
|Month=Juli | |Month=Juli | ||
− | |Booktitle=Proceedings of the PICMET 2010 | + | |Booktitle=Proceedings of the PICMET 2010, Bangkok |
|Publisher=Portland University | |Publisher=Portland University | ||
}} | }} |
Version vom 18. November 2010, 07:28 Uhr
Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform
Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform
Published: 2010
Juli
Buchtitel: Proceedings of the PICMET 2010, Bangkok
Verlag: Portland University
Nicht-referierte Veröffentlichung
BibTeX
Kurzfassung
During recent years, modular platforms have become the centerpiece of collaborative value creation in customer-driven platform ecosystems. Platform ecosystems co-create the platform’s value proposition and support its market adoption as the more complementors join the ecosystem to supply complementarities, the more valuable the platform becomes to customers due to a greater variety of choice. This poses new requirements on managing innovation in open platform environments. While academic research stresses the relevance of complementary innovation for platform success, it lacks, however, a concrete understanding of how platform operators can direct external innovational efforts in complex self-organizing ecosystems to co-create and deliver value while ensuring the overall quality, reliability, and consistency of the ‘whole’ product. Based on case study results, this paper presents a categorization of control mechanisms currently applied in platform markets, enabling the platform operator to steer external complementary innovation within the context of a platform strategy. From that an overall innovation management process is developed.
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Ökonomie und Technologie der eOrganisation