Inproceedings3117: Unterschied zwischen den Versionen
Usc (Diskussion | Beiträge) |
Usc (Diskussion | Beiträge) |
||
Zeile 9: | Zeile 9: | ||
{{Inproceedings | {{Inproceedings | ||
|Referiert=False | |Referiert=False | ||
− | |Title=Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform | + | |Title=Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform Ecosystems |
|Year=2010 | |Year=2010 | ||
|Month=Juli | |Month=Juli | ||
− | |Booktitle=Proceedings of the PICMET 2010, Bangkok | + | |Booktitle=Proceedings of the PICMET 2010 conference on Technology Management for Global Economic Growth 2010, Bangkok |
|Publisher=Portland University | |Publisher=Portland University | ||
}} | }} |
Aktuelle Version vom 19. November 2010, 07:30 Uhr
Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform Ecosystems
Innovation Management in On-Demand Businesses: A Process Model to direct external innovational Efforts in self-organizing Platform Ecosystems
Published: 2010
Juli
Buchtitel: Proceedings of the PICMET 2010 conference on Technology Management for Global Economic Growth 2010, Bangkok
Verlag: Portland University
Nicht-referierte Veröffentlichung
BibTeX
Kurzfassung
During recent years, modular platforms have become the centerpiece of collaborative value creation in customer-driven platform ecosystems. Platform ecosystems co-create the platform’s value proposition and support its market adoption as the more complementors join the ecosystem to supply complementarities, the more valuable the platform becomes to customers due to a greater variety of choice. This poses new requirements on managing innovation in open platform environments. While academic research stresses the relevance of complementary innovation for platform success, it lacks, however, a concrete understanding of how platform operators can direct external innovational efforts in complex self-organizing ecosystems to co-create and deliver value while ensuring the overall quality, reliability, and consistency of the ‘whole’ product. Based on case study results, this paper presents a categorization of control mechanisms currently applied in platform markets, enabling the platform operator to steer external complementary innovation within the context of a platform strategy. From that an overall innovation management process is developed.
Weitere Informationen unter: Link
Ökonomie und Technologie der eOrganisation