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On the Knowledge Level of an On-line Shop Assistant




Published: 2004 Oktober

Buchtitel: EKAW 2004
Seiten: 110-125
Verlag: Springer
Referierte Veröffentlichung
BibTeX

Kurzfassung
Although several approaches have been proposed for modelling an on-line shop assistant, recent customer's analyses show that they miss some assistance in the buying process. The common problem is that the behaviour of an on-line shop assistant is modelled on the procedural level, i.e. like a workflow. In this paper we present an approach that models this behaviour on the knowledge level, i.e. it takes into account not only which actions (questions) a shop assistant will perform, but also which goals he wants to achieve by taking an action. As a generic reasoning pattern of such an e-shop agent we use the cover-and-differentiate problem-solving method, a method very successfully applied in various diagnosis and classification tasks. In that way, we can (i) model the question-answering process such that the minimal set of useful questions will be provided to a user, (ii) easily reinterpret and fine-tune shopping strategies that exist in other e-shop portals and (iii) design and integrate new methods into generic reasoning pattern. We present an evaluation study which illustrates these benefits.


Projekt

SemIPort



Forschungsgruppe

Wissensmanagement


Forschungsgebiet
Ontology Engineering, Semantic Web, Electronic Commerce


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