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Enabling Personalized and Context Sensitive Mobile Advertising while Guaranteeing Data Protection




Published: 2005
Herausgeber: Ibrahim Kushchu, M. Halid Kuscu
Buchtitel: Proceedings of EURO mGOV 2005
Seiten: 445-454
Verlag: Mobile Government Consortium International LLC
Erscheinungsort: Brighton, UK
Referierte Veröffentlichung
BibTeX

Kurzfassung
Advertising on mobile terminals is a consequential advancement of traditional methods of advertising. In this article we will discuss the special potentials and challenges of mobile advertising and introduce the MoMa-system as approach to enable personalized and context sensitive advertising while guaranteeing data protection, whereas context isn’t limited to just location.

ISBN: 0-9763341-0-0
Download: Media:2005_969_Bulander_Enabling_Person_1.pdf
Weitere Informationen unter: Link

Projekt

MoMaTIK



Forschungsgruppe

Betriebliche Informationssysteme


Forschungsgebiet
M-Business