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Aktuelle Version vom 7. Juli 2014, 08:20 Uhr
Comparison of Different Approaches for Mobile Advertising
Comparison of Different Approaches for Mobile Advertising
Published: 2005
Juli
Buchtitel: Proceedings of the 2nd IEEE International Workshop on Mobile Commerce and Services (WMCS '05)
Seiten: 174-182
Verlag: IEEE Computer Society
Erscheinungsort: Munich, Germany
Referierte Veröffentlichung
BibTeX
Kurzfassung
Mobile terminals, such as cellular phones and PDAs,
have an enormous advertising potential: they are extremely
popular and most people carry such devices with them all
day, enabling personalized advertising. However, there is
a serious danger that the Spam wave, known from e-mail
communication, will spillover to mobile devices. In addition,
it is important to take protection of private data seriously,
because mobile terminals are also used for personal
communication. In this article we discuss the special features
and challenges of mobile advertising and introduce
the MoMa-system for mobile advertising. MoMa supports
personalized advertising using context information while
guaranteeing data protection. We also name criteria for the
comparison of mobile advertising systems and apply them
to compare MoMa to other approaches.
ISBN: 0-7695-2391-9
DOI Link: 10.1109/WMCS.2005.8
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