Home |  ENGLISH |  Kontakt |  Impressum |  Datenschutz |  Anmelden |  KIT

Thema4238: Unterschied zwischen den Versionen

Aus Aifbportal

Wechseln zu: Navigation, Suche
 
Zeile 10: Zeile 10:
 
|Abgabe=2020/05/06
 
|Abgabe=2020/05/06
 
|Beschreibung DE=Abstract: For centuries, privacy has been a subject studied by scholars from various fields. With the continuous increase of the current Internet penetration rate, the scale of e-commerce has grown rapidly. Because consumers 'perceptions of privacy directly affect consumers' consumption behavior, privacy is no only a theoretical abstract concept which is mainly discussed by scholars from academic world, but also attracts the attention of various industries in society. Therefore, the research on consumer perceptions of privacy is of vital importance to the development of e-commerce. By analyzing the existing privacy theories and conducting empirical methods, this thesis will start from the perspective of consumers, studies the intrapersonal characteristics of contemporary consumer groups in terms of privacy, consumers 'privacy perceptions, and consumer privacy expectations with respect to ecommerce companies.
 
|Beschreibung DE=Abstract: For centuries, privacy has been a subject studied by scholars from various fields. With the continuous increase of the current Internet penetration rate, the scale of e-commerce has grown rapidly. Because consumers 'perceptions of privacy directly affect consumers' consumption behavior, privacy is no only a theoretical abstract concept which is mainly discussed by scholars from academic world, but also attracts the attention of various industries in society. Therefore, the research on consumer perceptions of privacy is of vital importance to the development of e-commerce. By analyzing the existing privacy theories and conducting empirical methods, this thesis will start from the perspective of consumers, studies the intrapersonal characteristics of contemporary consumer groups in terms of privacy, consumers 'privacy perceptions, and consumer privacy expectations with respect to ecommerce companies.
 +
|Beschreibung EN=Abstract: For centuries, privacy has been a subject studied by scholars from various fields. With the continuous increase of the current Internet penetration rate, the scale of e-commerce has grown rapidly. Because consumers 'perceptions of privacy directly affect consumers' consumption behavior, privacy is no only a theoretical abstract concept which is mainly discussed by scholars from academic world, but also attracts the attention of various industries in society. Therefore, the research on consumer perceptions of privacy is of vital importance to the development of e-commerce. By analyzing the existing privacy theories and conducting empirical methods, this thesis will start from the perspective of consumers, studies the intrapersonal characteristics of contemporary consumer groups in terms of privacy, consumers 'privacy perceptions, and consumer privacy expectations with respect to ecommerce companies.
 
}}
 
}}

Aktuelle Version vom 4. Juni 2020, 08:26 Uhr



Consumer Privacy Perceptions and Privacy Expectations with Respect to E-Commerce


Minzhi Li



Informationen zur Arbeit

Abschlussarbeitstyp: Bachelor
Betreuer: SunyaevDehling
Forschungsgruppe: Critical Information Infrastructures

Archivierungsnummer: 4238
Abschlussarbeitsstatus: Abgeschlossen
Beginn: 06. Februar 2020
Abgabe: 06. Mai 2020

Weitere Informationen

Abstract: For centuries, privacy has been a subject studied by scholars from various fields. With the continuous increase of the current Internet penetration rate, the scale of e-commerce has grown rapidly. Because consumers 'perceptions of privacy directly affect consumers' consumption behavior, privacy is no only a theoretical abstract concept which is mainly discussed by scholars from academic world, but also attracts the attention of various industries in society. Therefore, the research on consumer perceptions of privacy is of vital importance to the development of e-commerce. By analyzing the existing privacy theories and conducting empirical methods, this thesis will start from the perspective of consumers, studies the intrapersonal characteristics of contemporary consumer groups in terms of privacy, consumers 'privacy perceptions, and consumer privacy expectations with respect to ecommerce companies.