Stage-oe-small.jpg

Inproceedings970: Unterschied zwischen den Versionen

Aus Aifbportal
Wechseln zu:Navigation, Suche
K (Added from ontology)
 
(7 dazwischenliegende Versionen von 3 Benutzern werden nicht angezeigt)
Zeile 1: Zeile 1:
 +
{{Publikation Erster Autor
 +
|ErsterAutorNachname=Bulander
 +
|ErsterAutorVorname=Rebecca
 +
}}
 
{{Publikation Author
 
{{Publikation Author
 
|Rank=3
 
|Rank=3
 
|Author=Bernhard Kölmel
 
|Author=Bernhard Kölmel
}}
 
{{Publikation Author
 
|Rank=2
 
|Author=Michael Decker
 
 
}}
 
}}
 
{{Publikation Author
 
{{Publikation Author
Zeile 12: Zeile 12:
 
}}
 
}}
 
{{Publikation Author
 
{{Publikation Author
|Rank=1
+
|Rank=2
|Author=Rebecca Bulander
+
|Author=Michael Decker
 
}}
 
}}
 
{{Inproceedings
 
{{Inproceedings
Zeile 20: Zeile 20:
 
|Year=2005
 
|Year=2005
 
|Month=Juli
 
|Month=Juli
|Address=Munich, Germany
 
 
|Booktitle=Proceedings of the 2nd IEEE International Workshop on Mobile Commerce and Services (WMCS '05)
 
|Booktitle=Proceedings of the 2nd IEEE International Workshop on Mobile Commerce and Services (WMCS '05)
 
|Pages=174-182
 
|Pages=174-182
 
|Publisher=IEEE Computer Society
 
|Publisher=IEEE Computer Society
 +
|Address=Munich, Germany
 
}}
 
}}
 
{{Publikation Details
 
{{Publikation Details
Zeile 42: Zeile 42:
 
to compare MoMa to other approaches.
 
to compare MoMa to other approaches.
 
|ISBN=0-7695-2391-9
 
|ISBN=0-7695-2391-9
|VG Wort-Seiten=
+
|DOI Name=10.1109/WMCS.2005.8
|Link=http://www.mobile.ifi.lmu.de/Conferences/wmcs05/
+
|Projekt=MoMaTIK
|Projekt=MoMaTIK,
+
|Forschungsgruppe=Betriebliche Informationssysteme
|Forschungsgruppe=
 
 
}}
 
}}
 
{{Forschungsgebiet Auswahl
 
{{Forschungsgebiet Auswahl
 
|Forschungsgebiet=M-Business
 
|Forschungsgebiet=M-Business
 
}}
 
}}

Aktuelle Version vom 7. Juli 2014, 08:20 Uhr


Comparison of Different Approaches for Mobile Advertising


Comparison of Different Approaches for Mobile Advertising



Published: 2005 Juli

Buchtitel: Proceedings of the 2nd IEEE International Workshop on Mobile Commerce and Services (WMCS '05)
Seiten: 174-182
Verlag: IEEE Computer Society
Erscheinungsort: Munich, Germany

Referierte Veröffentlichung

BibTeX

Kurzfassung
Mobile terminals, such as cellular phones and PDAs, have an enormous advertising potential: they are extremely popular and most people carry such devices with them all day, enabling personalized advertising. However, there is a serious danger that the Spam wave, known from e-mail communication, will spillover to mobile devices. In addition, it is important to take protection of private data seriously, because mobile terminals are also used for personal communication. In this article we discuss the special features and challenges of mobile advertising and introduce the MoMa-system for mobile advertising. MoMa supports personalized advertising using context information while guaranteeing data protection. We also name criteria for the comparison of mobile advertising systems and apply them to compare MoMa to other approaches.

ISBN: 0-7695-2391-9
DOI Link: 10.1109/WMCS.2005.8

Projekt

MoMaTIK



Forschungsgruppe

Betriebliche Informationssysteme


Forschungsgebiet

M-Business